Character-Centered Branding: The Curious Case of Dr. Simi
As mentioned in previous articles, branding has evolved from simple visual representation and brand identification to something much more complex that involves how users assume a central role in their development. Over time, clients have become more involved in brands and critical participants in their growth. Brands that build narratives and involve their customers as […]
The Brand: Beyond the Product and Its Visual Identity
Brands are present in almost everything we do. The impact they generate on our lives is part of us and our daily lives to such a degree that we live with them and do everything with them, almost as naturally as we breathe. Our habits are related to consumption within a global market based on […]
Artificial Intelligence in Brand Creation and Development
A few years ago, for the vast majority of internet users, it was impossible to think about the scope that artificial intelligence would have in the digital world. Chat GPT with its generative capabilities were simply unthinkable and, now that there are hundreds of tools that make use of neural networks to facilitate any type […]